Stop wasting your marketing dollars on investors who don’t care about your area of business or your market cap size. Instead, start focusing on reaching the RIGHT investor, who is the most likely to invest.
The Market Link leverages cutting-edge data analytics to connect public companies with highly targeted investors through strategic partnerships with leading forums like Stockhouse.com and Hotcopper.com.
By converting raw data into actionable insights, we enable precise investor engagement across multiple touchpoints, significantly enhancing conversion rates.
Our comprehensive approach includes tailored advertising and communication strategies, boosting brand visibility and interaction. By harnessing robust engagement metrics from our partner sites, we provide unparalleled exposure.
As a full-service marketing agency, The Market Link offers everything you need from an investor marketing perspective. From content marketing to brand awareness, The Market Link delivers precision-targeted campaigns with customized solutions, empowering your company to excel and achieve growth objectives in today’s highly competitive landscape.
Our Products & Services
ASX News
Coverage
Comprehensive coverage of ASX announcements, ensuring timely and effective communication to potential investors. Detailed coverage of ASX announcements, offering deeper insights into the implications and significance of these updates for investors.
Sophisticated Investor Lead Generation and Engagement
Harnessing Advanced Analytics for Strategic Growth
Through advanced analytics and market insights, we pinpoint high-net-worth individuals and entities interested in strategic investment opportunities. Our comprehensive lead-generation strategy is multifaceted, aiming to attract and engage elite investors with lucrative prospects.
Building strong, enduring relationships with investors is central to our approach. We prioritize continuous engagement by providing regular updates, exclusive insights, and strategic advice. This ensures that investors feel valued, well-informed, and eager to participate in opportunities aligned with their interests.
Compelling Video and Written Story Creation for Effective Communication
Strategic Content Delivery for Maximum Impact
At The Market Link, we refine your communication strategy, ensuring every piece of content, whether video or written, is impactful, timely, and precisely distributed to your target audience. Our creative professionals excel in producing high-quality videos and stories that deeply resonate.
From concept to production, we handle every aspect, ensuring alignment with your objectives. Whether it’s compelling promotional videos, engaging corporate presentations, or captivating social media stories, each piece is visually stunning and educationally impactful. We focus on content marketing and thought leadership, providing valuable insights and expertise to build strong relationships with your audience.
Effective communication is paramount to us. Our services enhance your strategies, making your messages clear, impactful, and relatable. Through carefully crafted content, we simplify complex ideas, ensuring your audience understands and connects deeply with your brand.
Email Campaigns and Targeted Segmentation
Aligning Your Objectives with Our Expertise
Through our strategic partnerships, we unlock the potential of email marketing for your campaigns. Gain access to a wide array of investor lists, including accredited/sophisticated investors, general investors, press release subscribers, content enthusiasts, and sponsorship opportunities.
Our email lists offer advanced segmentation options, allowing precise targeting based on factors such as investment history, interests, and engagement levels. This ensures that your messages resonate with each recipient, driving higher engagement and conversion rates.
With our data-driven approach, you can monitor the performance of your campaigns in real time, enabling you to make informed decisions and achieve tangible results efficiently.
Strategy
& Campaign Management
Our adept team is committed to ensuring the success of each campaign. With their experience, they proactively oversee every aspect of a client’s program, covering strategy definition, deliverable creation, execution and performance review.
Native Content Integration
Engaging with Native Content that Resonates
Our native content placement service seamlessly integrates your brand into relevant, high-quality articles and video content, enhancing user experience and engagement. By matching the style and format of the platform, our native ads provide value without disrupting the audience, resulting in higher engagement rates, better ad recall, and improved brand perception. Elevate your marketing strategy with adaptable, credible, and effective native content that resonates with your target audience.
Digital Advertising and Retargeting: Continuous Connectivity
Extending Your Reach Across Platforms
At The Market Link, we understand that a successful marketing campaign hinges on regular touchpoints to achieve conversion. However, the foundation of success begins with access to quality data, enabling you to construct the perfect investor profile for targeting. Using advanced technology, we capture and analyze investor data meticulously. This allows us to gain profound insights into investor behavior, preferences, and market trends.
With this data, we refine our strategies and offerings to consistently meet investor needs and adapt to market conditions. Employing sophisticated algorithms, we implement a strategically creative multi-channel method of engagement to effectively deliver your message to the right audience. Our comprehensive consultation services, including digital ecosystem optimization and personalized advisory, ensure your marketing efforts are optimized across platforms, maximizing your campaign’s impact.
Moreover, we utilize this data to target investors across third-party platforms, including various social media channels such as Meta, TikTok, Google, LinkedIn, Reddit, and X. This ensures that your message reaches potential investors wherever they engage online, enhancing your campaign's reach and effectiveness across diverse digital landscapes.
Using our ecosystem of proprietary platforms, we help listed companies and wealth brands refine, grow and measure their digital presence in the largest active communities of investors.
Our Platforms
A comprehensive and timely financial news platform, providing the latest on capital markets in Australia and Canada. Committed to delivering insightful analyses, actionable news, and breaking stories, The Market Online empowers investors with what’s needed for informed investment decisions.
Gain unparalleled access to Australia’s largest online community of investors with HotCopper. As the leading platform for financial discussions and market insights, HotCopper connects you with a vast network of engaged and informed investors who are actively seeking the latest investment opportunities. The email lists feature subscribers who are passionate about the stock market, keen to stay updated on market trends, and ready to make strategic investment decisions. Whether you’re looking to promote financial products, attract new investors, or enhance your brand’s visibility, partnering with HotCopper ensures your message resonates with the right audience.
As the largest community of investors in Canada and one of the largest in North America, Stockhouse offers you a variety of sophisticated ways to reach your target investor. Through their use of data-enhanced tools, you can unlock unparalleled access to a highly targeted and engaged investor audience. As one of the most trusted platforms in the financial community, Stockhouse offers you the unique opportunity to connect with informed and active investors who are constantly seeking new investment opportunities. By leveraging Stockhouse’s credibility and extensive reach, you can enhance your marketing efforts, drive higher engagement rates, and achieve superior ROI. Don’t miss out on the chance to elevate your marketing strategy with Stockhouse’s premium investor network.
The Market Link aspires to be the unparalleled catalyst in this arena, offering innovative, data-driven products and services that are redefining financial connectivity. Our mission is to unlock new opportunities and drive sustained growth for all stakeholders across the globe.
The Market Link was founded to bring sound marketing principles to investor communications, addressing a gap in how public companies communicate with investors. Our vision is to be a strategic digital and creative agency that bridges this divide.
Partner with The Market Link and unlock the full potential of your investor marketing efforts. Let us help you reach the right investors, grow your shareholder base, and achieve your business objectives in today’s fast-paced market.
JOIN US
We will get your company in front of the largest engaged investor audience in North America, and we would love to show you how.
Connect with our team to receive an information package including case studies, and a customized assessment of your current investor engagement.
Our Team
We have a full-service team with expertise in capital markets, digital marketing and communications, to deliver results-driven campaigns connecting our unique combination of platforms and accessing hyper-targeted investors globally. Our programs come with a dedicated project manager who works with our marketing, media and data analysis teams to ensure our strategies are delivering you results.
Josh Franken
Director, Business Development
With over a decade of expertise in business development, strategic partnerships, financial analysis, and digital marketing, I specialize in connecting public companies with investors. My dedication to staying ahead of digital marketing trends ensures I remain an invaluable asset in driving successful investor engagement strategies.
Doug Steinhobel
Manager, Business Development
I am performance-oriented, with an exceptional 20-year digital marketing and advertising career. My strategic and analytical approach to problem-solving enables me to connect public companies with investors effectively. I excel at identifying and capitalizing on emerging marketing trends and opportunities, driving successful outcomes and growth.
Want to harness the power of North America’s largest online community of investors?
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Preferred Partners
Welcome to The Market Link, where our extensive industry experience has cultivated strong partnerships to comprehensively support companies in all aspects of investor marketing.
our partners
Our Partners, Their Experience
The Market Link has served over 200 ASX-listed companies across various sectors including mining and exploration, pharmaceuticals, technology, SaaS and consumer brands.
We work with clients at all stages of their ASX journey from those about to IPO, established public companies many years into their mission, to old companies looking to become new.
They all have one thing in common; a need to drive greater awareness and engagement and capture the attention of investors. Through our partnership with HotCopper, we provide a unique link to one of the largest investor communities in Australia.
our partners
Our services span website design, branding, SEO, email marketing, investor relations, public relations, social influencers, accounting, wire services, events, conferences, webinars, and fund raising initiatives.
Top Investor Marketing Agency
Unlock the power of retail investor marketing
What if your story reached millions of investors?
REQUEST A CUSTOM MARKETING STRATEGY
ASX News
Coverage
Comprehensive coverage of ASX announcements, ensuring timely and effective communication to potential investors. Detailed coverage of ASX announcements, offering deeper insights into the implications and significance of these updates for investors.
Effective investor marketing campaigns require a strategic, multi-media, and multi-channel approach. Companies must establish a strong presence on relevant social platforms/websites and implement tailored strategies for each, ensuring consistent and continuous messaging.
How we do it:
Running digital campaigns can be overwhelming. We understand the challenges of managing and optimizing them. That's why our all-in-one services take the workload off your hands, so you can concentrate on growing your business.
How we do it:
Strategy
& Campaign Management
Our adept team is committed to ensuring the success of each campaign. With their experience, they proactively oversee every aspect of a client’s program, covering strategy definition, deliverable creation, execution and performance review.
We refine communication strategies to make your content - whether video or written – impactful and precisely targeted. Our creative team produces high-quality, relatable material that simplifies complex ideas, helping you build strong relationships with investors and drive conversions.
How we do it:
Successful engagement and conversion with retail investors requires access to advanced data analytics to identify and target the right investors followed by continuous connectivity and targeted messaging across multiple platforms.
How we do it:
$145.2 trillion
The projected size of the global retail investing market size by 2027.
61 percent
The amount of global assets under management that retail investors are expected to account for by 2030.
31 percent
The percent of all investors that are adopting self-directed online investing.
34 percent
The amount of retail investors that have made an investment change because of social media content.
Our team has extensive expertise across all areas of investor marketing. Need a punchy video or a high-level thought leadership report? Want to build a database of qualified accredited and retail investors? With a dedicated account manager, clients have a single point of contact to coordinate content creators, analysts, and influencers, ensuring impactful campaigns across social channels and targeted websites.
In today’s competitive landscape, reaching the right investors is more crucial than ever. The Market Link is here to revolutionize how publicly traded companies connect with the growing number of self-directed investors worldwide. Our proprietary access to over 12 million investors, combined with cutting-edge technology, ensures that your marketing dollars are spent effectively, targeting investors who are most likely to invest in your company.
As a full-service marketing agency, The Market Link offers everything you need to succeed in investor marketing: From punchy videos to high-level thought leadership reports, our content is crafted to resonate with your target investors.
We connect public companies with
North America’s largest investor community using data-driven products and services.
Our mission
Over 30 different products and services to create custom marketing campaigns.
Access to 12 million active and engaged investors globally.
Propriety technology to analyze online investor behaviours and interests.
Over 30 years of experience building successful marketing campaigns.
Multi-channel approach to access investors in any market.
Dedicated account manager to expertly manage all aspects of your campaign.
#1130 - 1055 West Hastings St.
Vancouver, BC V6E 2E9
We leverage advanced analytics to understand investor behavior and interest. This allows us to create highly targeted retail investor marketing campaigns that reach the right audience globally.
Stop wasting your marketing budget on investors who aren't interested in your industry or market cap. Our techniques ensure that your campaigns are focused on the investors with the highest likelihood of engagement, maximizing your ROI.
With a single point of contact, our clients benefit from coordinated efforts across content creators, analysts, and influencers to drive results across social channels and targeted websites.
Boost your brand visibility and interaction through customized campaigns designed to meet your specific needs.