We ignite growth by connecting public companies with retail investors globally
Fueling the future of investor connectivity, we aim to be the leading force in cultivating dynamic relationships between public companies and a global network of investors, with a strong emphasis on North America.
The Market Link aspires to be the unparalleled catalyst in this arena, offering innovative, data-driven products and services that are redefining financial connectivity. Our mission is to unlock new opportunities and drive sustained growth for all stakeholders across the globe.
Our Vision
Our Story
The Market Link was established in response to the ever-changing landscape of investor relations and the rapid rise of self-directed investors seeking investments opportunities in a digital age.
The Market Link was founded to bring sound marketing principles to investor communications, addressing a gap in how public companies communicate with investors. Our vision is to be a strategic digital and creative agency that bridges this divide.
We connect you with the right investors to grow your shareholder base and achieve your goals.
PARTNER WITH US
We will get your company in front of the largest engaged investor audience in North America, and we would love to show you how.
Connect with our team to receive an information package including case studies, and a customized assessment of your current investor engagement.
Our Team
We have a full-service team with expertise in capital markets, digital marketing and communications, to deliver results-driven campaigns connecting our unique combination of platforms and accessing hyper-targeted investors globally. Our programs come with a dedicated project manager who works with our marketing, media and data analysis teams to ensure our strategies are delivering you results.
Josh Franken
Director, Business Development
With over a decade of expertise in business development, strategic partnerships, financial analysis, and digital marketing, I specialize in connecting public companies with investors. My dedication to staying ahead of digital marketing trends ensures I remain an invaluable asset in driving successful investor engagement strategies.
Doug Steinhobel
Manager, Business Development
I am performance-oriented, with an exceptional 20-year digital marketing and advertising career. My strategic and analytical approach to problem-solving enables me to connect public companies with investors effectively. I excel at identifying and capitalizing on emerging marketing trends and opportunities, driving successful outcomes and growth.
Get in touch
Let’s craft a custom strategy to connect your company with a global audience of engaged investors.
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Top Investor Marketing Agency
Multimedia, Multi-Platform, Custom Digital Marketing Solutions
How we can help
We are not sure where and how to focus our marketing efforts
Effective investor marketing campaigns require a strategic, multi-media, and multi-channel approach. Companies must establish a strong presence on relevant social platforms/websites and implement tailored strategies for each, ensuring consistent and continuous messaging.
How we do it:
- Our team of digital experts analyzes the performance through advanced A/B tested marketing strategies and tactics
- Based on performance we make adjustments to ensure maximum exposure
- Maximize ROI by driving down the cost per view, click, lead and engagement
There is too much choice and managing digital campaigns is too time consuming
Running digital campaigns can be overwhelming. We understand the challenges of managing and optimizing them. That’s why our all-in-one services take the workload off your hands, so you can concentrate on growing your business.
How we do it:
- A dedicated Account Manager will expertly handle all aspects of your campaign
- Full range of marketing solutions - no need to manage multiple vendors
- Save time and money
My company isn’t converting after we have identified targeted investors
We refine communication strategies to make your content - whether video or written – impactful and precisely targeted. Our creative team produces high-quality, relatable material that simplifies complex ideas, helping you build strong relationships with investors and drive conversions.
How we do it:
- Full video production from social shorts to corporate films
- Expert-written articles and thought leadership
- Press release distribution and display ad creation
My company isn’t generating enough retail investor buying
Successful engagement and conversion with retail investors requires access to advanced data analytics to identify and target the right investors followed by continuous connectivity and targeted messaging across multiple platforms.
How we do it:
- Access to over 12 million investors around the globe.
- We develop data driven strategies that analyze investor behavior, preferences and market trends.
- Convert targeted investors into shareholders.
We work with you to solve your retail investor challenges.
Retail Investors
Retail Investors on the Rise: Powering Markets & Shaping the Future
$145.2 trillion
The projected size of the global retail investing market size by 2027.
61 percent
The amount of global assets under management that retail investors are expected to account for by 2030.
31 percent
The percent of all investors that are adopting self-directed online investing.
34 percent
The amount of retail investors that have made an investment change because of social media content.
Why the Market Link?
Discover why our investor-focused digital marketing agency is trusted by hundreds of public companies, both large and small.
Access to 12 million active and engaged investors globally.
Over 30 different products and services to create custom marketing campaigns.
Our team has extensive expertise across all areas of investor marketing. Need a punchy video or a high-level thought leadership report? Want to build a database of qualified accredited and retail investors? With a dedicated account manager, clients have a single point of contact to coordinate content creators, analysts, and influencers, ensuring impactful campaigns across social channels and targeted websites.
Why Choose The Market Link?
In today’s competitive landscape, reaching the right investors is more crucial than ever. The Market Link is here to revolutionize how publicly traded companies connect with the growing number of self-directed investors worldwide. Our proprietary access to over 12 million investors, combined with cutting-edge technology, ensures that your marketing dollars are spent effectively, targeting investors who are most likely to invest in your company.
Comprehensive Marketing Solutions
As a full-service marketing agency, The Market Link offers everything you need to succeed in investor marketing: From punchy videos to high-level thought leadership reports, our content is crafted to resonate with your target investors.
Propriety technology to analyze online investor behaviours and interests.
Over 30 years of experience building successful marketing campaigns.
Multi-channel approach to access investors in any market.
Dedicated account manager to expertly manage all aspects of your campaign.
#1130 - 1055 West Hastings St.
Vancouver, BC V6E 2E9
Through our partnership with Stockhouse, HotCopper and Apaton Group – The Market Link provides a truly unique opportunity for public companies to effectively reach a global audience of accredited and high-net worth investors.
Proprietary Technology & Data
We leverage advanced analytics to understand investor behavior and interest. This allows us to create highly targeted retail investor marketing campaigns that reach the right audience globally.
Cost Efficiency & Efficacy
Stop wasting your marketing budget on investors who aren't interested in your industry or market cap. Our techniques ensure that your campaigns are focused on the investors with the highest likelihood of engagement, maximizing your ROI.
Dedicated Account Management
With a single point of contact, our clients benefit from coordinated efforts across content creators, analysts, and influencers to drive results across social channels and targeted websites.
Tailored Advertising & Communication Strategies
Boost your brand visibility and interaction through customized campaigns designed to meet your specific needs.
Our Clients
Our Platforms
Using our ecosystem of proprietary platforms, we help listed companies and wealth brands refine, grow, and measure their digital presence in the largest active communities of investors.
Stockhouse, Canada’s top stock market forum, and one of the biggest in North America. Our partnership gives unparalleled access to dual-listed companies and those interested in cross-pollination with Canadian investors. Stockhouse offers a full suite of marketing products focused on enhancing user experience, they connect directly with public companies, collaborate with experts, and deliver essential investor knowledge to a growing community.
HotCopper, Australia’s top stock market forum, unites the largest community of active investors focused on the Australian stock market. Partnering with The Market Online, we’re extending our reach to deliver a wealth of investment knowledge, insights and trends on the ASX and NZX to a diverse and affluent audience.
At Apaton, we specialize in investing and connecting publicly listed national and international Small- and MidCaps with other retail and institutional investors through a wide range of strategic information channels. With a strong focus on brand development, we ensure that our investments and clients stand out in the competitive capital market landscape.
Digital Marketing
Optimising ad campaigns through retargeting and Look-a-Like audiences.
Utilising Stockhouse and HotCopper data, we’ll re-target high-probability investors by strategically placing repurposed content on 3rd party websites and social media. Additionally, we’ll leverage Stockhouse/HotCopper data to create a target investor profile for an effective look-a-like audience campaign.
12 million active investors
Your campaign will start on Stockhouse and HotCopper with custom content to create awareness and visibility among the Stockhouse community.
Retargeting
Using existing Stockhouse data, we retarget users on Google, Meta, and other platforms who are already interested in peer companies and your sector.
Look-A-Like-Audience
Target new prospects online who share similar characteristics and behaviours to the existing target audience based on demographics, browsing interests, and search behaviour.
Scale
As the campaign progresses, our team will continue to expand the digital boost to reach a massive audience of highly targeted investors
Analysis
Each week, our team of digital experts analyzes the campaign to ensure maximum performance. Based on performance we make adjustments to ensure maximum exposure.
Content Placement
Video, search, and display ads are strategically placed on platforms such as Meta, Google, YouTube, X, and TikTok to existing and lookalike audiences.
FOLLOW US
CONTACT US
Get in touch
info@themarketlink.com
#1130 - 1055 West Hastings Street
Vancouver, British Columbia V6E 2E9
Connecting public companies with our global investor community
